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LaunchPad Design System

LaunchPad Design System

Client

Dev Launchers

Season

Summer 2022

Timeline

Ongoing

Dev Launchers faced inefficiency and inconsistency across design and development due to repeated efforts in creating common UI components, which affected team productivity and learning opportunities.

project overview

Focus Areas

Design System, Atomic Design, Modular Design, Non-Profit, Cross-Functional, Brand Identity, Accessibility, Responsive Design

Tools and Software Used

Google Docs

Figma

Google Suite

HTML

CSS

scope + constraints

The Universal Design System project at Dev Launchers transformed the organization’s approach to consistency, accessibility, and efficiency across six internal product teams. This comprehensive system includes reusable components, styles, and guidelines, ensuring a cohesive and accessible experience across global design efforts.

team + role

Originally a solo initiative, the project has since evolved to include a team of researchers and designers, including myself, and is now supported by an internal development team.

As UX Designer, UX Lead, and Accessibility Consultant, I launched the project in June 2022 by identifying inefficiencies in design practices and repetitive tasks within the organization. I developed the initial atomic design styles and component library. Currently, my focus is on implementing Figma variables and refactoring components, supporting the ongoing evolution of our design system to enhance usability and efficiency.

challenges

Break the Cycle: The Dev Launchers teams struggled with inconsistency and inefficiency due to the repetitive design and development of common UI components and patterns, which slowed progress toward their career goals.

goals

The primary goals were to ensure platform consistency and accessibility across all products, provide opportunities for designers and developers to gain hands-on experience with a shared design system, and improve overall team efficiency in designing and developing app iterations.

outcomes

The design system now supports six internal teams globally, with over 1,400 components built using an atomic design model and 30+ Figma variables, allowing dynamic updates across themes and devices while fostering collaboration and accessible learning.

discovery highlights

understanding
our audience

understanding
our audience

Our design system was responsible for creating consistency and accessibility across our platform for internal design and development teams, as well as external users of Dev Launchers apps. Our primary audience that the system holds the most direct impact for is our internal design and development teams.

Dev Launchers

Who: A non-profit organization dedicated to helping individuals launch their tech careers by bridging the gap between education and experience through supporting and educating cross-functional software project teams.

Needs & Goals: Present a clear and consistent identity and produce products more efficiently.

Challenges & Pain Points: Ensuring all teams adhere to the design system guidelines.

Designers

Who: User Experience and Graphic Designers at Dev Launchers responsible for designing wireframes, mockups, and prototypes of our internal apps.

Needs & Goals: Build and iterate their team's products efficiently while aligning with accessibility practices and the organization's branding.

Challenges & Pain Points: Ensuring consistency and efficiency across various projects.

External Audience

Who: Individuals who use or engage with Dev

Launchers apps.

Needs & Goals: Accessible and engaging content that inspires confidence in Dev Launchers.

Challenges & Pain Points: Ensuring ease of use and accessibility.

Developers

Who: Front-End and Back-End Developers responsible for developing our internal apps.

Needs & Goals: A single source of truth for values

used throughout our system and codebase, reducing redundancy and enabling modular development.

Challenges & Pain Points: Maintaining consistency and integration with design components.

Strategic Planning

Planning Independently

During the initial production of the design system, I prioritized components based on their complexity, focusing on atomic elements as building blocks and their frequency of use throughout our organization.

Component Reusability and Scalability

As the component library grew more functional and comprehensive, the Platform Enablement Team, consisting of Front-End Developers, began building the component library using React, Tailwind CSS, HTML & CSS, JavaScript, and TypeScript. Weekly meetings and asynchronous communication through Storybook facilitated collaboration and clarification. My role with the Platform Enablement Team involved ensuring that design principles were consistently applied and that any issues were promptly addressed to maintain the integrity and efficiency of the design system.

Accessibility Focus

As the platform enablement team progressed, the Universal Design Team was created to facilitate further iteration, research, and expansion of the design system and its component library. During this time, I pursued a degree in User Experience Design, transitioning to a supportive design, accessibility, and consultant role. Since graduating, I have returned to a more active role, spearheading the initiative to incorporate Figma Variables into our design system.

Adobe Spectrum Guide

ideation & choices

During the ideation phase, I drew inspiration from industry-leading design systems and tailored these insights to meet our organization's unique needs and objectives. This phase was pivotal in laying the foundation for a robust, scalable design system that promotes consistency, accessibility, and efficiency across all our products.

Atomic Design Principles

I adopted the atomic design methodology to break down UI components into fundamental building blocks. This approach facilitated a modular design system where smaller, reusable components form the foundation for more complex UI elements.

Component Reusability and Scalability

From Adobe’s Spectrum, I learned the importance of designing components that are not only reusable but also scalable to meet diverse requirements. This insight helped ensure our design system could grow and adapt over time.

Accessibility Focus

Both Atomic Design and Spectrum emphasized accessibility, guiding me to incorporate accessible design principles from the outset. This focus ensured our components and guidelines adhered to WCAG standards, making our products more inclusive.

process highlights

Brand Book to Style Guide

The first step in the design system's development was translating Dev Launchers' brand book into a comprehensive style guide. The resulting style guide provided a solid framework for our design system, ensuring all design work aligned with Dev Launchers' brand identity and accessibility goals.

Defining Visual Elements

I extracted and defined key visual elements such as colors, typography, and logo usage. These elements served as the foundation for our style guide.

Creating Consistency

The style guide established rules and guidelines to ensure visual consistency across all products and communications. This consistency is crucial for brand recognition and user trust.

Ensuring Accessibility

I incorporated accessibility guidelines into the style guide, ensuring color contrast, text readability, and overall usability met inclusive design standards.

style guide to component library

To move from style guide to component library I used to factors to prioritize what components were designed first: atomic level and frequency of use within our current products. Prioritizing elements we used frequently in our current products such as cards, buttons and tags and identifying the smallest subcomponents and addressing those first allowed me to build quickly and get the most needed components quickly delivered to our teams for the most immediate impact.

Component Library to Design System

The final step was evolving the component library into a full-fledged design system. By evolving the component library into a holistic design system, I created a cohesive framework that supports all aspects of our design and development efforts, driving consistency, efficiency, and accessibility across Dev Launchers' products.

Cross-Functional Collaboration

I fostered collaboration between designers and developers, ensuring seamless integration of the design system into our development processes. Tools like Storybook facilitated this collaboration by providing a shared platform for documenting and showcasing components.

Comprehensive Guidelines

I expanded the documentation to include comprehensive guidelines for design and development, covering topics such as component customization, responsive design, and accessibility.

Ongoing Maintenance and Iteration

Recognizing that a design system is never truly complete, I established processes for ongoing maintenance and iteration. Regular reviews and updates ensured the system evolved with changing needs and technological advancements.

feature highlights

Accessibility integration

challenges addressed

Previous designs did not adequately address the needs of all users including contrast issues, non-descriptive link text and color defining meaning.

solution overview

For designers with limited experience regarding creating accessible designs utilizing building blocks with accessibility incorporated helps them learn through practice while maintaining organizational consistency.

projected impact

Accessible components will help designers build products that are accessible in a friction free learning environment. Accessibility-focused guidelines will enhance user experience for all users.

Atomic and Modular Design

Atomic and modular design enable scalable and consistent UI development by using smaller, reusable components as the foundation for more complex elements.

challenges addressed

Inconsistency in UI Elements: Previously, different teams used varied design elements, leading to a fragmented user experience.

Inefficiency in Design and Development: Repeated creation of similar components wasted time and resources.

solution overview

Implementing an atomic design system and comprehensive documentation ensures a unified, scalable library of components, facilitating consistent and efficient design across all teams.

projected impact

Adopting an atomic design approach will streamline the design and development process, reducing time spent on creating new UI elements.

Standardized components will enhance user experience by providing a consistent interface across all products.

feedback and insights

testing and feedback

Testing Approach

Usability testing with internal teams to gather feedback on component usability.

Accessibility audits to ensure compliance with WCAG guidelines.

Iterative testing and refinement based on user feedback and performance metrics.

  • Usability testing with internal teams to gather feedback on component usability.

  • Accessibility audits to ensure compliance with WCAG guidelines.

  • Iterative testing and refinement based on user feedback and performance metrics.

Feedback and Iteration

Regular feedback loops with designers and developers to identify areas for improvement.

Iterative updates to components and guidelines to address identified issues and incorporate new best practices.

  • Regular feedback loops with designers and developers to identify areas for improvement.

  • Iterative updates to components and guidelines to address identified issues and incorporate new best practices.

Blockers and Pivots

Addressing technical challenges in integrating new technologies like Figma Variables.

Adapting the design system to meet evolving organizational needs and industry standards.

  • Addressing technical challenges in integrating new technologies like Figma Variables.

  • Adapting the design system to meet evolving organizational needs and industry standards.

insights and outcomes

Qualitative insights

Feedback from an internal survey of our designers regarded our system as a "WORK OF ART" underscoring its impact and necessity. Improved consistency and efficiency in design and development processes.

100%

In feedback from an internal survey, 100% of designers reported the usefulness of predefined styles as very useful to extremely useful, 4-5 on a 1-5 Likert scale of not useful at all to extremely useful.

6 teams

Supports 6 internal product teams at Dev Launchers.

Supports 6 internal product teams at Dev Launchers.

30+ variable

Utilizes 30+ variable values to allow for dynamic layers that are device and mode responsive..

Utilizes 30+ variable values to allow for dynamic layers that are device and mode responsive..

status + reflection

project status

The project is ongoing, with continuous research, refactoring, and enhancement by the Universal Design Team and Platform Enablement Team. Teams currently consist of 3 UX Designers, 1 Graphic Designer, 3 UX Researchers, 1 Technical Lead, 1 Product Lead, and 1 UX Research Lead.

reflection

Initiating the design system as a solo venture embedded accessibility and systemic coherence from the ground up. This endeavor advanced my design approach and instilled a profound appreciation for the meticulous architecture behind consistent, efficient digital experiences. Collaborating closely with organizational leaders, I continue to refine our design practices, ensuring our documentation on accessibility, best practices, and guidelines is comprehensive and current. As the system matured, I transitioned to a guiding role, mentoring peers to enhance their design acumen and collaborating with the team to implement and incorporate Figma Variants into our system.

Together, we can build a more inclusive digital world.

Let's connect and collaborate!

© 2024 Anna Isaacks. All rights reserved.

Together, we can build a more inclusive digital world.

Let's connect and collaborate!

© 2024 Anna Isaacks. All rights reserved.

Together, we can build a more inclusive digital world.

Let's connect and collaborate!

© 2024 Anna Isaacks. All rights reserved.